Management principle・History

A company is its people

Thanks to customers, we have reached sixty years by three generations of the family business. We hear that our ancestor is lower samurai warrior of Matsushiro Sanada.
With the end of the Edo period and Meiji restoration, he relied on his connection and moved to Nagano Yokosawa-town in front of the Zenkouji temple.
After the end of world war Ⅱ, the first president thought if he made delicious Soba and Udon for people, because they didn’t need to buy other foods, they would be glad to get them. This is the reason he started to make noodles.
This taste became famous and in 1950 he specializes Soba manufacturing and delivered it to neighbor cafeterias. In 1967, we found our factory in Tomitake in Nagano where has high-quality water and found Shinsyu Togakushi Soba Inc.
To make Soba that one person eats a thousand times rather than a thousand people eat it one time, we make Soba every day and the number of regular customers increased before we notice it.
We have kept making Soba which every customer think it delicious foods if they eat them every day. We promise to make delicious Soba without treating now and forever.

従業員

従業員

History

Chronology

1950 The first president Yasutarou Koide started the dried-noodle manufacturing industry in Yokosawa-town in Nagano. (later named “Koide Seimen CO., Ltd.”)
1967 Established Shinshu Togakushi Soba Co., Ltd. by merging with Tokunaga Noodles.
Constructed a dried-noodle manufacturing factory and set up the head office in Tomitake In Nagano.
1968 A gift set of dried noodles, which was rare at that time, was on sale at a famous department store in the Kanto region. It was well-received.
1975 Succeeded in developing half-dried soba that does not require heat sterilization, and started selling it mainly as souvenir half-dried Soba.
Due to its popularity, a production line dedicated to half-dried soba was introduced and expanded.
1980-1985 Adopted as an in-flight meal of the international line of Japan Airlines (JAL).
It was also an opportunity to receive high praise overseas, and since then, exporting to Southeast Asia and other countries increased.
1985 Kazuo Koide, the third president, became president.
1990 Succeeded in manufacturing and commercializing 100% Soba flour noodles, which has long been technically difficult.
This 100% soba, which has been described by experts as “dream soba”, is our main product to this day.
1993 A second factory equipped with the most advanced noodle making equipment at that time was built in Shimokomazawa in Nagano.
2002 Acquired a warehouse and distribution center in Hoyasu in Nagano.
2014 Shinya Koide, the third president, became president.
2015 Received the Ministry of Agriculture, Forestry, and Fisheries Food Industry Bureau Director’s Award at the 37th Food Industry Excellent Companies Award.
The successful production and commercialization of 100% Soba flour noodles made from only soba flour without using any salt have been highly evaluated as a company that has contributed to the development and popularization of nutritionally and health-friendly foods.
2019 The Hoyasu warehouse was submerged due to flood damage caused by typhoon No. 19.
2021 A new warehouse will be completed in the area adjacent to the head office to replace the damaged warehouse.

Other awards

Awarded as an excellent company by the Ministry of Agriculture, Forestry and Fisheries

We are the 37th (2015) Food Industry Excellent Companies Award (co-sponsored by the Japan Food Industry Association and the Food Distribution Rationalization Promotion Organization under the auspices of the Ministry of Agriculture, Forestry and Fisheries). In the category, received the Ministry of Agriculture, Forestry and Fisheries Food Industry Bureau Director’s Award.The successful production and commercialization of 100% buckwheat noodles made from buckwheat flour without using any salt has been highly evaluated as a company that has contributed to the development and popularization of nutritionally and health-friendly foods. Companies that received awards in the same year include Ezaki Glico and Ito En.

Received a letter of appreciation from the Commissioner of the Food Agency

1998 The second president, Kazuo Koide, receives a letter of appreciation from the Commissioner of the Food Agency. The reason for the award is “There is a great deal of contribution to the development of the industry by striving to foster and improve the industry in a leading position in the noodle industry.”

Awards at the Nagano Shinshu Soba Fair


Received the Minister of Agriculture, Forestry and Fisheries Award three times

49th (2006), 54th (2011), 57th (2014)
Received the Food Agency Commissioner’s Award and the Ministry of Agriculture, Forestry and Fisheries General Food Bureau Director’s Award 13 times
The 41st (1998), 42nd (1999), 43rd (2000), 45th (2002), 46th (2003), 50th (Heisei) 19th), 52nd (2009), 53rd (2010), 55th (2012), 58th (2015), 60th (2017), No. 61st (2018), 62nd (first year of Reiwa) * Award name changed due to the abolition of the Food Agency in 2003
Received the Nagano Governor’s Award many times

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