Management Philosophy and History

A company is its people

Thanks to our customers, we have been in business for 70 years. Our distant ancestor is said to have been a low-ranking samurai of 100,000 koku in Matsudai Sanada. When the Edo Shogunate came to an end and the Meiji Restoration took place, the family moved to Yokosawa-cho, Nagano, in front of Zenkoji Temple.
After the war, when all of Japan was not rich, the first generation thought that if they could make delicious soba and udon, people would be happy because they would not have to pay for side dishes, so they started a noodle making business.
The taste of the noodles became popular, and in 1950 the business became a specialty, supplying the canteens of nearby facilities. In 1967, we set up a factory in Tomitake, a suburb of Nagano with good water, and established Shinshu Togakushi Soba Co.,Ltd.
With the aim of producing soba that could be eaten by one person a thousand times rather than by a thousand people only once, we continued to make soba every day and before we knew it, we had ten thousand customers all over Japan.
We have only made products that we all feel are delicious to eat every day. In the future, we will continue to make every effort to produce delicious soba without being complacent.

Chronology

1950	The first president Yasutarou Koide started the dried-noodle manufacturing business in Yokosawa-town in Nagano. (later named “Koide Seimen Co., Ltd.”)
1967	Merged with Tokunaga NoodlesEstablished Shinshu Togakushi Soba Co., Ltd. Constructed a dried-noodle manufacturing factory and set up the head office in Tomitake in Nagano.
1968	Gift sets of dried noodles, which were rare at the time, were sold in famous department stores in the Kanto area.
Late　1975	Adopted by major airlines as in-flight meal for international flights. This was also an opportunity to receive high praise overseas, and since then exports to Southeast Asia and other countries have been expanding.
1985	Kazuo Koide became the second president.
1990	Succeeded in manufacturing and commercializing 100% Soba flour noodles, which has long been technically difficult. This 100% soba, which has been described by experts as “dream soba”, is our main product to this day.
1993	A second factory equipped with the most advanced noodle making equipment at that time was built in Shimokomazawa in Nagano.
2002	Acquired a warehouse and distribution center in Hoyasu in Nagano.
2014	Shinya Koide became the third President.
2015	Received the Ministry of Agriculture, Forestry, and Fisheries Food Industry Bureau Director’s Award at the 37th Food Industry Excellent Companies Award. The successful production and commercialization of 100% Soba flour noodles made from only soba flour without using any salt have been highly evaluated as a company that has contributed to the development and popularization of nutritionally and health-friendly foods.
2019	The Hoyasu warehouse was flooded by Typhoon No. 19.
2021	A new warehouse will be completed in the area adjacent to the head office to replace the damaged warehouse.

Other Awards

Awarded as an excellent company by the Ministry of Agriculture, Forestry and Fisheries

Received the Food Industry Bureau Director’s Award from the Ministry of Fisheries.In the food industry sector of the 37th (2015) Food Industry Excellent Companies Award (co-sponsored by the Japan Food Industry Association and the Food Distribution Rationalization Promotion Organization under the auspices of the Ministry of Agriculture, Forestry and Fisheries)
The successful production and commercialization of 100% buckwheat noodles made from buckwheat flour without using any salt has been highly evaluated as a company that has contributed to the development and popularization of nutritionally and health-friendly foods. Companies that received awards in the same year include Ezaki Glico and Ito En.

Received a letter of appreciation from the Commissioner of the Food Agency

1998 The second president, Kazuo Koide, receives a letter of appreciation from the Commissioner of the Food Agency. The reason for the award is “There is a great deal of contribution to the development of the industry by striving to foster and improve the industry in a leading position in the noodle industry.”