Our Passion for Soba

President & Representative Director Shinya Koide

Spreading the taste and culture of soba throughout Japan and abroad

Since our establishment in 1950, we have been working hard to spread the culture of soba, the pride of Shinshu. In the 1970s, we were the first to start selling dried noodles as gifts for department stores, which was still a rarity at the time, and in the 1980s, we were chosen by major airlines for their in-flight meals on international flights. In the 90's, we succeeded in commercialising dry buckwheat noodles, which were said to be impossible to make, and we have continued our research to keep up with our competitors.

Our strength is the quality of our products. Many of our employees, including myself, are nationally qualified noodle technicians, and we have absolute confidence in our ability to identify the right ingredients. We blend several types of flour in order to avoid any variation in quality, and we measure each type of flour by hand in order to assess its quality. We carefully select not only the buckwheat flour, but also the flour used as a binder, and by understanding the unique characteristics of each flour and blending them together, we are able to produce buckwheat noodles with a variety of flavours and characteristics. Our "Honjyuwari Soba", made with only buckwheat flour and water, without any additives or garnish, has a taste that cannot be found anywhere else. We have a wide range of buckwheat noodles to choose from, so you are sure to find a buckwheat that is close to your taste and your home town.

For a long time, our main sales channels have been department stores and high-end supermarkets in the Tokyo metropolitan area, but in recent years we have also received an increasing number of requests from long-established soba shops to commercialise our products, as well as requests for hometown tax returns and novelty items for various companies and organisations. We are delighted to have opened an online shop for individual customers, allowing more people to taste our products. We will continue to meet the needs of our customers.

We are not just a soba manufacturer, but also a service company that provides our customers with delicious soba. "Our aim is to provide our customers with the most delicious soba they have ever tasted.

We also believe in putting our customer first. We are proud of the fact that we are able to offer 20 to 30 different products of soba alone at any one time, thanks to our daily research and study, and to our repeated trial and error in order to meet the needs of our customers.

We will continue to make every effort to provide even more delicious soba to our customers in Japan and overseas.

President & Representative Director Shinya Koide